When I navigate to their About tab I’m given a lot of text that isn’t just about the app. 

If I keep scrolling down the blob of text I get to a button that tells me “Epicurious.com Mobile Help” so I hit that.

At this point I might get one of their fullscreen ads that caused their users so much pain in which case I’ll have to hit “Skip.”

Yep, that is their non-mobile-formatted website. I double-tap to zoom in and scroll down…

In fact, I scroll down for forever. At the very bottom of the page i finally find the link, “If you experience problems using any version of our mobile apps, please tell us about it.” So I tap on that link and get this:

I’m redirected to a ridiculously long, generic form that isn’t even mobile-specific.

This is their all-purpose support form that serves both their website and their mobile apps. Many of the fields aren’t even relevant.

And when I’m done submitting, my feedback goes out into the ether.  In all, that’s 6 distinct steps to get from the mobile app to the Submit button on their feedback form. 

I love Epicurious and use it all the time when I cook. Their content is great and minus the little “Skip Ad” hiccup that left a bruise on their brand they’re still pretty much one of the standard go-to cooking apps. That being said, their mobile feedback experience is in such shambles that I question its effectiveness. Hopefully they’ll consider finding a solution that’s more in line with their brand image.