Crittercism is kicking off its presence in NYC with an exciting event in the East Village. We would be delighted to have you  join us during happy hour for cocktails and hors d’oeuvres!

Date: Tuesday, May 28th
Time: 6PM – 8PM
Location: Crittercism NYC – 670 Broadway, 4th Flr, NYC

Mike Brown, General Partner at Bowery Capital will provide an introduction and Robert Kwok, Crittercism’s CTO, will share key insights about mobile app performance management.

More details here.

Check it out! Crittercism is featured in the Everything Guide to Mobile Apps book sold in Barnes & Noble and Amazon as paperback or eBook written by Crittercism’s VP of Marketing Jennifer Shambroom.

Expert advice on how to succeed in the mobile market! Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how to affordably create and market an app is a daunting challenge. But it doesn’t have to be!

With The Everything Guide to Mobile Apps, you’ll learn all you need to know about creating a mobile app without breaking the bank account. In this book, you’ll discover:

• What to consider when developing an app
• Which format best fits your needs and budget
• How to stand out in the app market
• The benefits of including apps in a marketing strategy
• How creating an app can improve business revenue

From the development stage to marketing and beyond, The Everything Guide to Mobile Apps will help you develop an app that attracts more customers and boosts your business’s revenue.

Come along as we view Google I/O through the eyes of CEO, Andrew Levy, in Google Glass.

Crittercism Loves Google Glass at Google I/O!

Crittercism Feeds Google I/O Devs Brownies for Breakfast!

Stay up to date on all of the news out of Google I/O on WIRED’S LIVE BLOG.

Crittercism surveyed enterprise leaders, ranging from CTOs and CIOs to Mobile Operations Managers to understand their sentiments about mobility in the enterprise.  This report will provide key insights into the top challenges developers and enterprises face and identify their highest priority mobile objectives for the next 6-12 months.

There is no doubt that the mobile landscape is changing rapidly, as is the velocity in which organizations are adopting new mobile technologies.  Because of the positive disruption that mobile has and will continue to have, it could be argued that the momentum of the mobile space is higher than what we have experienced in any technology development.  With new technologies with unprecedented capabilities however, come new challenges that organizations will inevitably face.  Our research further validates this statement, with 100% of our respondents indicating that they anticipate more complexity in mobile application development in the next 6-12 months.  That is why we have developed an Error Monitoring platform to help developers and enterprises gain visibility into the performance of their mobile apps.  Read more.

The implications of added complexity in mobile application development are vast.  First, there is a need for organizations to understand the types of apps they will create, whether they are B2B, B2C, or B2E, how they will create the app (resource requirements), and once the app is created, how they will manage the performance of their mobile applications.  Though our survey results indicate that the majority of organizations are interested in building a consumer-facing app in the next 6-12 months, there is still quite a bit of interest in serving other segments.  Second, organizations will need to understand how to scale their mobile app operations.  Finally, organizations will need to identify ways in which they will be able to optimize their mobile applications and modify them to fit their business needs.

Our survey results indicate that many organizations express different challenges when managing their mobile applications, but detecting and diagnosing performance problems to maintain quality mobile apps remains the top challenge enterprises face.  In fact, 55% of our respondents indicate that pinpointing issues with their mobile applications remains a top challenge.  Drilling down further, we see that 40% of our respondents also indicate that performance issues resulting in negative app store reviews, frequent crashes, and users complaining about performance issues are their top challenges.

It is no small feat to manage application performance in an organization.  Gartner Research Vice Presidents Jonah Kowall and Will Cappelli recognize that ”The need for APM by IT operations, application support, development, quality assurance and line-of-business buyers is driven by increases in application complexity and the challenge of quality delivery in agile and cloud environments. 2013 will bring offerings in mobile and software as a service.”  Our own research indicates that the challenges will only become bigger and become more complex in the foreseeable future.

Crittercism is the world’s first mobile application performance management (APM) solution and sits at the center of the global shift to the new app economy. Crittercism products monitor every aspect of mobile app performance, allowing Developers and IT Operations to deliver high performing, highly reliable, highly available mobile apps. Crittercism offers a real-time global view of app diagnostics and app crashes across iOS, Android, Windows Phone 8, Hybrid and HTML5 apps used on more than 500 million unique devices and in more than 50 billion app sessions. The company’s investors include Google Ventures, Opus Capital and Shasta Ventures.

Crittercism’s Top Tips for Optimizing Your Mobile App Strategy

More and more businesses are contemplating rolling out their own dedicated app, either within their business to improve productivity or customer facing to enhance sales or loyalty. Regardless of the motive, mobile can empower an enterprise and its workforce. But before you create your own dedicated app, there are a number of considerations that a business line manager or app operations team should take into consideration. We’ve outlined 5 points below to consider when rolling out a mobile app commercially or across your organization.

1.  Make an Orgnization-wide plan – A good rule of thumb is to create a strategy that includes teams across your organization including architecture, process, talent, tools and technology. App operations teams should discuss all options together, for example platforms, cloud computing and mobile to name a few. This in turn helps to streamline the process and create a more reliable roadmap.  Included in this plan should also be a clear direction of what type of app will be created (native, hybrid, or HTML5).  A great resource for defining what your business may need can be accessed here.  Also read more from Gartner.

2. Gain buy-in from Management – Now that you’ve got your plan you need to get the green light. For example, with a customer facing app, you will want to highlight to decision makers the value that your customers will be getting and how this will in turn help to build customer loyalty and drive sales. For example, a Walgreens app might send push notifications and top tips on how to prepare for the flu season rather than just advertisements for their own branded remedies.  Furthermore, for internal facing apps, app operations teams need to point out how the app will improve productivity within the business. So, demonstrating the business impact is key to getting the go ahead. However, at the end of day, the added value and sales or ROI needs to outweigh the investment.

3. Developing and deploying an app – With a whole slew of platforms and devices out there, it’s enough to make any app operations teams or organization tear its hair out. You can side step this headache by giving more thought to your intended user base. For example, if you will be primarily using mobile as a platform for workforce efficiency then iOS/iPad might be a top priority. However, if customer support is the goal, then perhaps Android is better given it has wider reach. Also, when deploying, be sure to make time for initial user testing and the Apple and Google app approval process, so be sure to build enough contingency into your roadmap. Once you take into account these items you will be well on your way to rolling out your app.  Access background information regarding the different platforms here.

4. Maintaining and optimizing your app – Just like the launch itself, maintenance and optimization of your application is crucial. Without proper maintenance it will fall into disrepair, and improvements are a must to develop user loyalty and repeat usage. In general, end users appreciate even the most minor enhancements. By building in a maintenance and regular monitoring plan early and prioritizing updates afterward, you can keep your maintenance costs down, while keeping your customers satisfied.

5. Constant communication – It will be important to keep an ongoing dialogue with your users for future app upgrades and new features. Receiving real time feedback will ensure you always know how your app is performing and help you quickly solve any problems that arise, so you can keep customers happy. Sometimes, the smallest wins show users you care about their feedback, building trust that you will continue to do so.  Access additional information here.

Regardless of the industry, organizations have recognized the critical role mobile apps play within their own business and with customers. With a good plan and the right tools, your business can end up looking like the smartest shop on the block. However, with new protocols, interfaces and ways of doing business constantly emerging, developing and optimizing your app can be challenging – that’s why we’re here to help. At Crittercism, we’re in the business of app optimization, so we know how to help businesses seamlessly integrate more robust mobile solutions to their platform, while ensuring success.

Check our hot new app InstaMag – The Critters can’t get enough..

Everybody is talking about it!

Are you facing chaos in mobile?

Do you see an increase in mobile app complexity?

Is it hard to deliver quality apps in an agile and cloud environment?

We want to hear from you!